We have recently launched the new "Cdare Official Online Shop." We would like to briefly explain our thoughts about "Cdare," which is our store name and planned original brand name.
The name "Cdare" is based on the concept of "creating and providing new excitement and comfort," and is a combination of the first letter "C" from each of the words "comfort" and "create," and "dare," which means "to provide" in Italian.
Our mission is to continue to provide our customers with the fun of selecting products, the excitement of receiving the products, and the comfort of using them. For this reason, we display items carefully selected by our staff from manufacturers all over Japan, and currently (July 2024) we are collaborating with one of these manufacturers to produce items for our original brand, "Cdare". We pay close attention to packaging and shipping, and always strive to deliver products carefully and quickly. Our product categories range from furniture, kitchen supplies, and pet items, but we offer each product with our thoughts.
bws SELECTION Extendable Slim Rack SB-130045
This time, we would like to introduce one manufacturer that shares our vision.
"B Worth Style" is based in Sanjo City, Niigata Prefecture. Their brand lineup includes "UtaU" and "bws SELECTION". They manufacture kitchen tools and lifestyle items, and offer highly designed and functional items that are both convenient and stylish.
Among them, many of the items in the "bws SELESTION" brand are manufactured in Tsubame-Sanjo, Niigata Prefecture, highlighting the technology unique to this region, one of the leading metal processing areas in the country. 
bws SELECTION Simple and clean drainer set of shallow and deep
Tsubame City and Sanjo City, located in the center of Niigata Prefecture, have long been thriving as metalworking production areas, and now, due to their technical capabilities, they are attracting attention from all over the world as the forefront of "Made in Japan". It would take too long to talk about the entire history of Tsubame-Sanjo, so I will leave that for the next column.
The overwhelming processing technology of the stainless steel and plating can be felt immediately by the appearance and the feeling when you hold it in your hand. I wonder if I was able to convey that through the screen. The "Simple Living Dish Drainer" in the image above is a big hit in our home. It's not just a dish drainer or a sieve, it's an amazing product with high quality. In addition to its design and durability, some items also have great functionality, such as "extendable function" and "iron frying pan that can be washed with detergent."
By the way, the first item of our original brand "Cdare" mentioned earlier is currently being produced here in Tsubame-Sanjo. Since it has not been announced yet, I cannot tell you the details, but it has been secretly shown in the thumbnail of this column. I am filled with the desire to share with our customers the excitement I felt when the sample arrived.
This is the end of this column. Below are some items from "bws SELECTION" that we wholeheartedly recommend. Please take your time to look through them.
See you in the next staff column.
